Why you’ll love it: Hello, va-va-voom lashes! This (very appropriately named) mascara leaves lashes fluttery, soft, and clump-free. The long-wearing, pitch-black formula spiked with lash-conditioning castor oil doesn’t dry too quickly, so you can go in with a second layer to up the drama. And the thick brush coats every single lash. It’s why Selena Gomez’s Rare Beauty is one celebrity beauty brand that our editors actually can’t get enough of.

How you’ll use it: Apply two coats and marvel at the thick, lustrous results. One editor even skips the lash primer she usually uses to prevent smudges on her oily lids.